new-balance-

Overview: New Balance, a global leader in athletic footwear and apparel, partnered with us to Re launch in the Indian Market. Our team delivered a full spectrum of marketing services, from creating visually stunning assets to executing a high-energy store launch event. Here’s a look at how we made the New Balance launch a resounding success.

Services Provided

Creative Solutions | Public Relations | Marketing | Events

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Launching Success with New Balance

Creative Solutions & Design

We kicked off the project by crafting a range of creative assets that would set the tone for the New Balance store launch. Every piece was designed to reflect the brand’s iconic style and resonate with its target audience.

Scope of Work:

Store Graphics: Designed in-store graphics and signage that captured the essence of New Balance's athletic yet stylish brand.
Digital Assets: Created digital assets for use across social media, videos that played at the stores, and online advertisements, ensuring a cohesive visual identity.‍
Custom Invite: Conceptualized and created instagramable invites to be sent to Influencers and journalists An invite the resembled the shoe box with specially made granola bars were sent to create a pre buzz around the event.

Impact:

Brand Consistency: Maintained a consistent brand image across all visual touchpoints, enhancing customer recognition by 40%.‍
Engagement: Digital assets led to a 35% increase in social media engagement leading up to the launch.

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Public Relations

Our PR team focused on generating buzz around the new store. We leveraged our media contacts and developed a strategic PR campaign to get the word out.

Scope of Work:

Press Releases: Crafted and distributed press releases, highlighting the store opening and its significance in the local community.
Media Outreach: Engaged with key journalists and bloggers to secure coverage in top fashion and lifestyle publications.
Influencer Partnerships: Partnered with local influencers to attend the store launch, creating authentic content and generating organic buzz.

Impact:

Media Coverage: Secured over 20 media placements, including features in major fashion publications.‍
Influencer Reach: Generated over 150,000 impressions through influencer partnerships.

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Marketing

We implemented a targeted marketing strategy to build anticipation and drive traffic to the store on launch day. Our efforts spanned both online and offline channels.

Scope of Work:

Social Media Campaigns: Ran countdown campaigns on social media, utilizing a mix of organic and paid strategies to maximize reach.
Email Marketing: Sent out personalized email invites to New Balance’s loyal customers, driving RSVP sign-ups.
Local Advertising: Deployed local advertising, including billboards and transit ads, to attract foot traffic from nearby areas.

Impact:

Social Media: Increased followers by 25% during the campaign.‍
Foot Traffic: Achieved a 50% boost in foot traffic on launch day compared to previous store openings.

Events

The store launch event was the highlight of our collaboration. We designed an immersive experience that not only showcased New Balance products but also engaged customers in a memorable way.

Scope of Work:

Event Planning: Coordinated all aspects of the launch event, from venue setup to entertainment, ensuring everything ran smoothly.
Live Activations: Organised live product demonstrations and fitness challenges that encouraged customer participation.
Exclusive Giveaways: Provided branded giveaways to attendees, creating a lasting impression and encouraging brand loyalty.

Impact:

Event Attendance: Over 500 attendees on launch day, with a 70% participation rate in live activations.‍
Customer Retention: Post-event surveys showed a 60% increase in customer satisfaction and likelihood to return.

new-balance-

new-balance-

Launching Success with New Balance

Creative Solutions & Design

Scope of Work:

Impact:

Public Relations

Scope of Work:

Impact:

Marketing

Scope of Work:

Impact:

Events

Scope of Work:

Impact:

ONE TEAM, INFINITE IDEATIONS

ONE TEAM,
INFINITE IDEATIONS