id8mediasolutions

Social Media Marketing

Our social media strategy aimed to relaunch Rivona’s brand with fresh visuals and engaging campaigns.

Scope of Work:

Brand Strategy: Rolled out a brand relaunch with new packaging and a logo redesign.
Social Media Campaigns: Executed diverse campaigns around industry trends, Monsoon Self-Care, festive collaborations including launching #RivonaOnTheGo (Rivona Minis) and #ShadesOfYou (Rivona Pocket Fragrances).
Content Creation: Developed in-house photo shoots, skit scripts, on-ground events, updated grid previews, and designed creative posts for various social media platforms.
Community Engagement: Engaged with followers through giveaways, ORM responses, and interactive content.‍
Platform-Specific Tactics: Enhanced Pinterest engagement and impressions, optimised YouTube content with categorised playlists, and improved Facebook and Instagram profiles.

Impact:

Instagram Engagement: Increased engagement from 24k to 1 million interactions.
Pinterest Performance: Tripled Pinterest engagement and boosted impressions from 22k to 58k.‍
YouTube Success: Achieved a 100x increase in views and a 75x increase in impressions through targeted ads.

Influencer Marketing

We harnessed influencer marketing to create authentic content and broaden Rivona’s reach.

Scope of Work:

Influencer Partnerships: Collaborated with 100 influencers including a few renowned influencers like - The Sobo Guys, Siddhi Mehta, Samanway Kochhar, Amindar Madan and Miti Shah for brand launches, monthly campaigns, monthly focus product offerings
Campaign Execution: Managed influencer activities for various campaigns including Raksha Bandhan, Navratri, fragrance launches, selfcare simplified, why should girls have all the fun (men skincare)‍
Gifting and Coordination: Executed targeted gifting activities and coordinated influencer content creation along with a gifting drive aimed specifically for th Dermatologists

Impact:

Reach: Garnered a reach of over 11.6 million through influencer collaborations‍
Campaign Success: Enhanced campaign effectiveness through strategic planning and execution, resulting in increased brand visibility and engagement

Public Relations

Our PR strategy focused on elevating Rivona’s brand narrative and securing significant media coverage.

Scope of Work:

PR Strategy: Developed monthly hygiene plans, fragrance range launch strategies, and event plans including the Rivona X ELLE Carnival.
Media Outreach: Secured product placements, trend stories, and reviews, amplifying the brand’s revamped image.‍
Event Coverage: Coordinated PR activities for high-profile events such as Bombay Fashion Week and the ELLE Carnival.

Impact:

Media Coverage: Achieved 43 clips with an annual reach of over 130 million, including features in top magazines like Elle, Cosmopolitan, and GQ.‍
Growth: Realized a 200% increase in media coverage from Q1 to Q2.

Offline Marketing

Scope of Work:

Integrated Rivona Naturals gift boxes onto their website.
Established distribution partnerships to position Rivona products in retail outlets.
Engaged in strategic collaborations and events to enhance brand visibility.
Positioned Rivona products in hotel rooms and other amenities.
Tailored marketing campaigns to specific regions and cultural preferences.

Impact:

Partnerships: Successfully secured distribution partnerships, expanding Rivona’s presence in key retail outlets.
Brand Recognition: Increased brand visibility and recognition through targeted offline campaigns and strategic collaborations.
Customer Engagement: Enhanced customer interactions and sales through physical product experiences in various settings.

Website Maintenance

Scope of Work:

Updated meta titles, tags, and descriptions for SEO optimization.
Added automatic discount functionalities and integrated third-party apps.
Regularly updated banners and created new landing pages for specific product lines.
Implemented a new website theme for a refreshed user experience.

Impact:

User Experience: Improved website navigation and engagement through continuous updates and enhancements.
Conversion Rates: Increased conversions with the addition of new features and optimized landing pages.

Performance Marketing

Scope of Work:

Ran sales ads and awareness campaigns on Google, Meta, and Amazon.
Focused on driving both product sales and brand awareness.

Impact:

Sales Growth: Generated 93 sales through targeted ads on multiple platforms.
Brand Awareness: Expanded Rivona’s reach and visibility with effective performance marketing strategies.

Creative Design

Scope of Work:

Developed photoshoot mood boards and A+ banner ads.
Created website creatives, including 3D renders and banners for products.
Produced video ads for PVR and fragrance campaigns.
Designed invitations for the ELLE Carnival.

Impact:

Visual Appeal: Enhanced brand aesthetics with high-quality visual content.
Engagement: Boosted customer engagement through creative and visually appealing ads and banners.

rivona-

rivona-

Amplifying Rivona's Brand Presence: A Cohesive Brand Evolution

Social Media Marketing

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Influencer Marketing

Scope of Work:

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Public Relations

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Offline Marketing

Scope of Work:

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Website Maintenance

Scope of Work:

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Performance Marketing

Scope of Work:

Impact:

Creative Design

Scope of Work:

Impact:

ONE TEAM,
INFINITE IDEATIONS

rivona-

rivona-

Amplifying Rivona's Brand Presence: A Cohesive Brand Evolution

Social Media Marketing

Scope of Work:

Impact:

Influencer Marketing

Scope of Work:

Impact:

Public Relations

Scope of Work:

Impact:

Offline Marketing

Scope of Work:

Impact:

Website Maintenance

Scope of Work:

Impact:

Performance Marketing

Scope of Work:

Impact:

Creative Design

Scope of Work:

Impact:

ONE TEAM, INFINITE IDEATIONS

ONE TEAM,
INFINITE IDEATIONS