Aldo

ALDO is a global footwear and accessories brand that stands for style, comfort, and quality. Known for staying ahead of trends, ALDO continuously engages with fashion-forward consumers, especially through seasonal collections and strategic inf

luencer partnerships.

To conceptualize, execute, and report on ALDO’s pan-India influencer marketing campaign aligned with regional festivities including Onam, Durga Puja, and the Diwali season, along with BOGO and BFS promotional activations.

Objective

To drive awareness and engagement for ALDO’s festive collections across India.

To build regional and national influencer-led narratives that align with cultural moments.

To generate high PR value and measurable digital reach through influencer collaborations.

To localize content to resonate with diverse audience segments while maintaining brand tone.

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Service Provided

Influencer Identification & Outreach

Campaign Planning & Coordination across Kerala, Kolkata, North India

Content Strategy & Execution (Instagram Reels, Posts, and Stories)

Coverage Reporting and analytics including:

• Follower base
• Estimated reach
• PR value per influencer

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Total Collaborations: 25+ across regions

Total Coverage: 60+ posts/stories

Total Reach: Over 600,000+ impressions across festive campaigns

Total Followers Reached: Over 10 Million+ cumulative followers

Total PR Value: Estimated INR 1.2 Cr+

Several high-engagement posts with notable influencers such as Shashank Sanghvi (3.4M+), Sudeshna (726K), Harsh Ronak Singh (1.4M), and others, ensuring premium brand visibility.

Successful regional localization in campaigns including:

• Onam (Kerala)
• Durga Puja (Kolkata)
• Diwali Campaigns (North India)
• BOGO + BFS Promotions across India