Dharana X Kathiwada Event

Dharana at Shillim is a luxury wellness retreat nestled in the Sahyadris, offering a holistic and integrative approach to wellbeing through Ayurveda, meditation, yoga, mindful nutrition, and personalized health programs. It’s designed to help individuals reset, reconnect, and realign with conscious living.

Objective

Build brand recall for Dharana at Shillim within a well-travelled, wellness-focused urban audience

Bring the retreat’s sensorial and spiritual essence to a curated setting in Mumbai

Engage potential clients through immersive wellness experiences

Generate qualified leads and foster future interest in wellness bookings

Scope of Work

Curate and execute a wellness pop-up in collaboration with Kathiwada City House

Coordinate all on-ground elements, expert sessions, and guest experience

Design and develop brand-aligned event collaterals

Ensure live content capture and post-event social media amplification

Manage lead collection and follow-ups for potential bookings

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Event Planning & Execution: Full coordination of event activities, guest flow, expert sessions, and high-tea service

Wellness Programming:

Vedanta talk by Joseph Emmett

Seated Tibetan Bowl Meditation led by Guruji Rajan

One-on-one Nadi Pariksha consultations by Dr. Arun Pillai

Collateral Design:

Event invitation, flow, feedback forms, welcome letter, revised brand video, Nadi Pariksha form

Guest Management:

On-ground handling of check-ins, contact collection, and welcome communication

Live Coverage:

Real-time social media support and coordination with Kathiwada City House for collaborative content

Post-Event Engagement:

Tracked and reposted social stories and collaborative carousel

Extended 10% stay offer to all Kathiwada members on bookings of 3+ nights

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20 curated guests in attendance — entrepreneurs, art collectors, journalists, wellness enthusiasts

4 Nadi Pariksha sessions conducted on-site

4 qualified leads generated, expressing interest in wellness packages

Strengthened brand positioning among a niche, affluent Mumbai audience

Created meaningful face-time with Dharana’s wellness experts in an intimate setting

Amplified awareness through digital collaboration with Kathiwada City House

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