The Red Pen

The Red Pen is a premier global education consultancy that provides personalized guidance to students across school, college, and postgraduate levels. With a mission to simplify and personalize the study abroad journey, the brand emphasizes nurturing individuality and aligning student ambitions with suitable international education opportunities.

To develop and execute a strategic public relations campaign to elevate The Red Pen’s brand authority, position their founders as industry thought leaders, and establish the Summer Programme Fair as a leading event in the education space.

Objective

Position Kim Dixit and Namita Mehta as leading voices in international education

Amplify The Summer Programme Fair as the flagship industry event

Establish The Red Pen as the go-to name for global education consulting

Build relationships with Category A publications and increase organic media exposure

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Media Planning & Outreach: Crafted media-friendly content, coordinated interviews, and built media relationships

Press Coverage Execution: Secured features, opinion pieces, event listings, and interviews in both online and print platforms

Social Media Amplification: Generated buzz via Instagram Reels and digital-first media engagement

Spokesperson Profiling: Focused visibility on the leadership team and their expertise

Total Coverages: 39

Total Reach: 1,240,520

Total RBM (Relationship Building Meetings): 4

High-Impact Coverage Includes:

Hindustan Times, The Economic Times, Times of India, Femina, Mint, BizzBuzz (The Hans India), Financial Express, The Hindu, Curly Tales, Medium, News18, CXO Today, India Today Advantage (Instagram Reels)

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Social Media PR Value: Multiple Instagram Reels by India Today Advantage helped expand audience engagement

Major Visibility Themes: International education trends, standardized test navigation, summer programs, and budget wishlists for the education sector

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