Tommy Hilfiger

Introduction: Tommy Hilfiger is a globally recognized fashion brand known for its classic American cool style. With a strong international presence, the brand frequently collaborates with celebrities and fashion icons to create exclusive collections that resonate with younger audiences.

Plan and execute a high-impact celebrity visit and media event for the launch of the TommyXGigi collection in India, aimed at amplifying brand visibility and engagement.

• Celebrate the first-ever visit of Gigi Hadid to India.
• Position the TommyXGigi collection in a culturally relevant and high-fashion context.
• Drive media coverage, influencer engagement, and online buzz across India.

• Event ideation and end-to-end execution

• Celebrity and influencer management

• Press and media coordination

• Set design and thematic styling

• Runway management and choreography

• Guest list curation and RSVP management

• Brand storytelling across touchpoints

Delivered an immersive, high-glamour fashion evening at a bespoke venue designed as an Indo-Bohemian themed dinner party. Featured top Indian celebrities, fashion insiders, and influencers, creating a unique cross-cultural celebration. Achieved extensive media coverage and influencer-generated content before, during, and after the event. Generated over 80 confirmed media impressions across digital, print, and social media platforms. Strengthened the brand's association with premium fashion and international celebrity culture in India.