Pan India In-store Activity: ALDO

ALDO is a globally renowned premium lifestyle and fashion footwear brand known for stylish, high-quality shoes and accessories. It consistently targets fashion-conscious and high-net-worth (HNI) customers through trend-forward collections and engaging retail experiences.

id8 Media Solutions executed an in-store experiential marketing campaign for ALDO across five key Indian cities — Kochi, Indore, Chennai, Dehradun, and Bangalore — between April and May 2025. The objective was to conceptualize, plan, and manage exclusive in-store events that would enhance customer engagement and drive store sales.

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Objective:

Engage HNIs with exclusive previews of ALDO’s Spring-Summer collection.

Increase footfall and average transaction value through guestlisted events.

Strengthen ALDO’s premium brand positioning via curated experiences and influencer outreach.

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In-store experiential marketing strategy and execution

Branded engagement activities (photo booths/digital photo booths)

Guest listing

Real-time event reporting and data collection

Post-activity insights and recommendations

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