ABIL Group

ABIL Group is a renowned real estate developer recognized for creating premium luxury residential and commercial properties across India. Known for its sophisticated architecture and elite clientele, ABIL’s projects symbolize status, exclusivity, and refined living.

To conceptualize and execute a grand launch for ABIL Mansion through a press conference and an exclusive cocktail event targeted at high-value audiences and media.

Objective

• Officially launch the ABIL Mansion project to the media and potential buyers.
• Position the property as an ultra-luxurious residential offering in the market.
• Drive media buzz, social media traction, and brand positioning among HNIs and key stakeholders.

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• Press conference and media management

• One-on-one interviews with business, trade, and lifestyle media

• Celebrity engagement and unveiling (Sonam Kapoor)

• Cocktail party concept, guest curation, and execution

• Influencer engagement and social media strategy

• Brand storytelling through event experience

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Achieved extensive coverage across leading business dailies, lifestyle magazines, trade publications, websites, television, and digital portals. Secured pan-India media attention through targeted media outreach. Created strong social media visibility with Sonam Kapoor sharing posts and exclusive video bites on Instagram and Facebook. Delivered a high-end, interactive brand experience to HNIs, top executives, and potential investors