Calvin Klein X Disha Patani

Calvin Klein is a globally iconic fashion brand celebrated for its minimalist aesthetics, bold campaigns, and cultural relevance. Known for redefining modern sensuality and confidence, Calvin Klein made a landmark return to the New York Fashion Week Spring/Summer 2025 runway after 6.5 years, featuring Disha Patani as the face from India.

To maximize media visibility and social media traction around Disha Patani’s presence at Calvin Klein’s NYFW showcase, reinforcing her image as the Indian brand ambassador and driving local relevance for the global brand moment.

Objective

Amplify Calvin Klein’s NYFW SS’25 runway comeback in India

Highlight Disha Patani’s exclusive positioning as the only Indian brand ambassador attending the show

Ensure high-impact earned media and social buzz across top fashion, lifestyle, and entertainment platforms

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Strategic media outreach with curated press notes and spotted coverage pitches

Press release dissemination highlighting the brand’s return and Disha’s role

Celebrity amplification strategy in sync with Calvin Klein global team

Digital PR execution via tailored communication across platforms

Secured placements across digital and social media through email, calls, and exclusive discussions

Total Coverage: 24

Digital: 13 coverages reaching 99,406,700

Social Media: 12 posts reaching 13,023,646

Total Reach: 112,430,646

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Top Digital Publications:

MoneyControl, Mint, NDTV, Harper’s Bazaar, Indulge Express, Peak Life

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Social Media Coverage via leading fashion handles:

Filmfare (8M+ reach), Grazia, Cosmopolitan, Lifestyle Asia, Esquire India, The Nod

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Impact: Elevated Calvin Klein’s cultural relevance and fashion equity in India through celebrity-led storytelling, aligned with a globally significant fashion moment.