S Raheja

S. Raheja Realty is a legacy real estate brand in India with over six decades of experience. Known for luxury residential and commercial properties in Mumbai, the group has expanded into affordable housing, second homes, redevelopment, and corporate development. The brand's core values are Ethics, Experience, and Expertise.

Objective

Revamp the existing website with modern design and latest functionality

Ensure cross-platform responsiveness

Create brand identity for affordable housing under the new label PURE

Build a distinct and aspirational digital presence to support branding and lead generation

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Scope of Work

Website Design & Development

Branding for property verticals

Creative support: logo, brochure, hoardings, and on-site branding

Exhibition and advertisement collateral

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Core Website Deliverables:

Complete redesign of the brand website (www.sraheja.com)

Integration of a dynamic, interactive homepage using animated elements like the "random movement of lines" to reflect the brand’s architectural aesthetic

Mobile-responsive layout with intuitive navigation across devices

Created a distinct website identity for their affordable housing initiative branded as PURE

Structured the site to reflect the luxury ethos of the brand while also supporting content for PURE, their affordable luxury sub-brand

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Design Thinking & Innovation:

The website served as a digital extension of their brand values—clean lines, open spaces, and smart design

Introduced sub-brand PURE online with unique design cues and a brand story to attract a new target segment

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A modern, fully responsive website that showcases all of S. Raheja Realty’s verticals in a visually elegant and informative manner

A stronger online brand perception, supporting both high-end and affordable housing sectors

Successfully launched PURE as a digital-first affordable housing identity within the main brand

Enhanced user experience and engagement through refined design and smooth navigation

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