Satya Paul is a pioneering Indian fashion brand renowned for its contemporary take on traditional Indian wear, particularly the sari. Established in 1985, the brand is known for its artistic prints, modern drapes, and innovative styling that redefine sari fashion for today’s woman.
The #sariiscool campaign was designed to rejuvenate the sari’s cultural relevance by showcasing it as a modern, versatile garment. Featuring influential women from diverse industries, the campaign aimed to create a compelling social media movement that celebrated the sari while amplifying Satya Paul’s brand presence.
A visually striking digital campaign was launched to ignite conversations about the sari’s evolving identity. Through strategic social media marketing and PR initiatives, the campaign leveraged powerful imagery, influencer collaborations, and engaging storytelling to connect with contemporary audiences. The initiative encouraged women to reinterpret the sari in their unique style, fostering organic participation and community-driven engagement.
Campaign Duration: 15th April 2019 – 14th May 2019
Instagram:
Followers Increased: 5,434 | Impressions: 3,580,246 | Engagement: 58,925
Facebook:
Followers Increased (Organic): 458 | Impressions: 4,162,057 | Engagement: 11,704
