The Sassy Spoon is a multi-award-winning resto-bar with outlets in Nariman Point, Mumbai, and Koregaon Park, Pune. Launched in 2013, the brand is known for its eclectic European cuisine infused with Mediterranean, Asian, and Indian influences—served with a bold, ‘Sassy’ twist. With eye-catching interiors and an impressive beverage and dessert menu, it offers a truly immersive and Instagrammable dining experience.

To design and execute a comprehensive social media marketing strategy to increase visibility, drive footfall, and position The Sassy Spoon as the go-to spot for culinary and lifestyle experiences.

Objective

• Boost brand visibility and engagement on Instagram and Facebook
• Create a distinct brand personality across platforms
• Promote new menus, events, and signature experiences
• Drive organic follower growth and user interaction

• Content

• Social Media Marketing

• ORM

• Influencer Marketing

• Organic audience engagement and growth initiatives

Key Campaigns Executed: #SassyAroundTheWorld, #SassyAllDay, #AllSassedUp (New Menu Launch), Influencer engagement, expert videos, and media coverage reposts, Musical night promotions and curated event content

Results

Instagram Growth (6 Months): Followers- 6,995 | Likes- 7,789 | Comments- 174 | Organic Follower Increase- 37%

Facebook Growth (6 Months): Mumbai- 29.2K engagements, 6602 fans | Pune- 15.9K engagements, 8057 fans | Organic Follower Increase- 21%

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